Castro-Salik's Home Seller's Guide
Step 1:
Evaluate Your Situation
Take a good look at your reasons for selling. These motivations will not only affect how you price your property, but will affect how you prepare for the sale

Step 2:
Keep Your Motivations Between You and Your Realtor
Whatever reason(s) you may have for selling your home will undoubtedly have an affect on the sale of your property.

Step 3:
Do Your Due Diligence
Your realtor will assist you in this portion of the process by analyzing your current local market situation. This includes consideration of recently sold homes, as well as your present competition. Features such as square footage, number of bedrooms, finished basements, pools, condition of kitchens and bathrooms, etc, may all play a role in determining how you should price your property.

Step 4:
Find An Agent You Can Depend On
Your success in selling your home will depend largely on the quality of the agent representing you. In today’s challenging housing market, selling your home requires accuracy, diligence, speed, and the use of ALL technological tools available, such as virtual tours, YouTube, professional photography, and wide-spread internet exposure. Be sure to find a dependable agent that is willing and able to provide all of the above

Step 5:
Don’t Limit Your Ability To Negotiate
When a buyer makes you an offer, you can all but guarantee it will not be full asking price. Therefore, you must leave room to negotiate

Step 6:
Presentation Is Everything
Your realtor will be able to point out specific items that will need to be addressed in order for you to maximize your home’s selling potential

Step 7:
You Want Feedback
During the process of selling your home, you should remain objective. Along the way it is highly likely that you will be receiving positive and negative feedback. Play to your strengths and do not take offense to the negative. No feedback is bad feedback.

Step 8:
Start Cleaning…Everything
A deep and thorough cleaning will make your home more pleasant and inviting to potential buyers.

Step 9:
Little Fixes Make Big Differences
Perception, to a buyer, means everything. When preparing your home for sale, changing light bulbs and fixing that squeaky hinge can go a long way.

Step 10:
Depersonalize Everything
Everyone has different tastes. Creating a neutral feel will help potential buyers envision themselves in the home

Step 11:
Stage It Right
Minimizing excessive items can make a space feel larger, but not enough can make that same space feel inadequate. Here is a great example:
- The Problem - a coffee table with remotes, coasters, books
- The Solution - Clear It, Clean It, and Leave a Magazine


